Some papers are available from the Social Sciences Research Network.

Books:

Dahl, S & Eagle, L. (2009): Marketing Communications, London: McGraw Hill (forthcoming)

Dahl, S & Eagle, L. (2009): Social Marketing, London: Sage (forthcoming)

Dahl, S (2003): Diversity in Business Communication, Zurich: Netw®k Lang & Schuster

Dahl, S (1998,2000): Communications and Culture Transformation: Cultural Diversity, Globalization and Cultural Convergence, London: ECE

Dahl, S (1999): Intercultural Skills for Business, London: ECE

Other selected papers, conferences etc:

Brennan, R., Czarnecka, B., Dahl, S., Eagle, L. Mourouti, O (2008): Regulation of Nutrition and Health Claims in Advertising, Journal of Advertising Research, 48 (1)

Dahl, S. (2007): Turnitin®: Student reaction towards electronic submission and plagiarism detection, Active Learning in Higher Education 8 (2)

Dahl, S.(2006): Peer support over the Internet: How HIV positive people use Internet support groupsJournal of Medical Marketing, 6, pp 268–275

Dahl, S.: My husband would think I am mad: European advertising through the eyes of the consumers 5th CRAWS 2006, International and Cross-Cultural Perspectives on Customer Behaviour, University of Manchester

Dahl, S. & Eagle, L.C. Analyzing Advergames for Children: Active Diversions or Actually Deception?, CMC 2006, University of Lubljana

Dahl, S (2005): What do we know about global advertising?, International Business Colloquium, Konstanz University of Applied Sciences

Dahl, S (2004): Cross-Cultural Advertising Research: What do we know about the Influence of Culture on Advertising?, Middlesex University Business School Discussion Paper

Dahl, S (2004): Television advertising in culturally close countries, 11th Conference of the NIC, Kristiansand: Agder University College

Dahl, S (2004): Intercultural Research: The Current State of Knowledge, Middlesex University Business School Discussion Paper

Dahl, S (2004): Measuring Appeals in Television Advertising, Intercultural Research Series, London: European Business School

Dahl, S (2003): An Overview of Intercultural Research, Society for Intercultural Training and Reserach UK I/10 (2/2003)

Dahl, S (2003): Advertising and culturally close countries, Business of Culture, Society for Intercultural Training and Reserach, Luton: University of Luton

Dahl, S (2002): A small introduction to nonverbal communication, Intercultural Series: London: European Business School

Dahl, S (2001): Einführung in die Interkulturelle Kommunikation (Introduction to Intercultural Communications), Trans. Patrick Klein, Berlin: Intercultural Network

Dahl, S (2000): Cultural Values in Beer Advertising in the UK, the Netherlands and Germany, Delta Intercultural Academy.

Forthcoming Papers, Conferences etc:

Dahl, S.: The impact of case studies and curriculum design on knowledge and risk perception of health conditions

Dahl, S.: The impact of the introduction of electronic resources in the curriculum and impact on dissertation performance at postgraduate level

Dahl, S. & Eagle, L.C.: Promotional Tie-ins and Children

Dahl, S.: Internet and Medication Choice: How influential are Peers on the Internet?

© Stephan Dahl 2008 - Please note that this is a private website and does not necessarily reflect the views of Middlesex University or any other institution I am affiliated with.