A special issue of the International Journal of Advertising, guest edited by me, bringing together studies exclusively on marketing communications in and from a Latin American perspective is available online now via the IJA...
Looking forward to welcoming you at the 2017 Academy of Marketing Conference in Hull. Please remember the paper deadline is 16 January 2017. For more information about the conference and the call for papers,...
What does the article examine? The article asks the question if social marketing can benefit from the theories and approaches based in Service-Dominant Logic (SDL). Which concepts are discussed in the article? The researchers...
There is obviously a lot of controversy around journal rankings – especially for more specialised subject areas (such as social marketing, see this post). Despite the issues, I think taken with a pinch of...
Advertising is usually good for a brand. Word of Mouth is even better… nothing particularly surprising in this statement. But why? In this article the authors shed some light on it. What does the...
Gamification has become somewhat of a buzz word for many mobile marketers. Basically, gamification means enhancing non-game environments by using game-like elements. For example, rather than just letting a person collect loyalty points, offering...
Business to Business (B2B) Marketing is an often overlooked area in social media research (in fact many books don’t even mention it at all) – and also often treated as a second thought in...
