External Examining

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This week I’m spending some time at UWE in Bristol as External Examiner for their postgraduate programmes in Marketing. If you are not from the UK, or sometimes if you are a student in the UK, the “External Examiner” system is probably a bit of a mystery to you, because while it is the corner stone of the quality assurance of British higher education, it is also one of the most invisible roles.

Basically, the system requires an academic from an other institution to scrutinise the assessments and grades given – to ensure they are fairly marked and comparable in standard across the higher education sector. So, for example, I will look at scripts from UWE, someone from Nottingham looks at my scripts from Hull, and so on… It is not only the scripts that an external examiner looks at, but also the questions, exams, courseworks etc., normally, before they are given to students. The system is, of course, on top of the second marking that already goes on within universities in the UK.  As it so happens, this week seems like THE week for universities to start having the boards, that means that many of my colleagues don’t only look at their own marks – but also spend a lot of time travelling to other universities, reading other students exams, courseworks or dissertations – and sitting in on boards which decide the final grades. While it seems like a lot of work (and it is), the system has a lot of advantages for students, lecturers and institutions.

For students, it means that their work is viewed again by someone from a different university – and who doesn’t know them. Often students seem to feel that lecturers like them, or dislike them, and that this [dis-]liking is somehow reflected in the results they get. Of course, with second marking (that is, a second marker in the institution looking at the work on top of the first marker) such a bias should be immediately obvious, if it does really occur. But, one could argue, that maybe the second marker may collude with the first marker – so therefore, an independent third marker (the external) should really be totally independent. The third person doesn’t know the student at all – and can only see what is put in front of him (or her) – so it does ensure the grade is fair.

For lecturers, the external examiner provides a form of external and independent validation to their work. It’s like a peer-review of what is “going on”. Of course, sometimes, lecturers may also have specific questions, e.g. if some of the work is to hard or appropriate for the level of students etc. So in that sense, the external can also act as a critical friend, who can provide advice.

Finally for the school, such a system brings advantages in that it makes the entire process transparent to at least one person from the outside. Moreover, because the external sees all the assessments for all the modules on a course, it can be the case, that sometimes the external may pick up on issues by taking a “helicopter view”. For example, the external may notice that all courseworks are case studies or that some modules grade more harshly than others etc.. Consequently, externals can make recommendations to the school to change assessments or make some parts more transparant, or indeed take good practice back to their own schools.

External examiners themselves also have some advantages: Most importantly, they see what a lot of other colleagues are doing. As a lecturer, it’s all to easy to get all wound up in your own work – and own modules you teach. By seeing other people’s assessments, it’s often possible to look at how other colleagues handle assessments – and often they have pretty good ideas. For example, at UWE, they have great feedback forms – a system I have adopted when marking in Hull.

Of course, not all of the process is only good: A major point my American colleagues raise (where this system seems to be largely unknown), is the lack of flexibility. This is pretty true: For example, as an external I need to see the proposed coursework questions before they are sent to the student. Therefore, I usually get them at the beginning of the year. Later changes, for example to incorporate material covered in lectures, are no longer allowed, once the external has ok-ed the scripts.
Similarly, I know that some colleagues really dislike when other people review their papers. I’m not sure why they are academics, as journal-peer review is often a lot harsher than any external examiner, but ok. Criticism, even friendly suggestions seem to cause some colleagues enormous stress…
Similarly, for the external examiner, it means a lot of extra work – which needs to be done on top of the work they do “at home”, and usually at the same time as the same work goes on in their home institutions. Reading through all of the scripts, even if just a sample, is quite a demanding task and fairly pressurised. I haven’t counted all the scripts I read through this afternoon, but I’d say it’s probably a good 60 or so, with some more to come tomorrow.

Being an external isn’t my favorite job in the world (which is reserved to writing this blog under palm tress, of course). But, I can honestly say, that being an external examiner is quite an interesting task. It’s also great to see how things have changed over the years. I’ve been at UWE for three years, and I can see how suggestions I have made have been picked up, for example. Similarly, I’m always grateful for suggestions from my external. A fresh pair of eyes really does sometimes make a big difference. And of course, finally, it is quite satisfying that in my small way I’ve done something to ensure the quality of education the students receive. Unfortunately, very few students seem to be aware of the process, and seem to think people just randomly give grades. But the long and short of the story is: I can hardly think of a way to make the process more just than the first marking, second marking and then third marking by an external examiner.

Inside Taksim (II)

These are a few pictures of how Taksim Square looks like this morning (Tuesday, 4 June). As you can see, life around the square continues very much as normal. Life inside the square is amazingly peaceful. If you are in town – don’t be afraid to come to the square. The protestors are extremely friendly, peaceful and will readily speak to foreigners and explain what is going on.

The main square - very much business as usual (with a few flags)
The main square – very much business as usual (with a few flags)
Barricades to prevent police entering from side-streets
Barricades to prevent police entering from side-streets
Atatürk Cultural Centre
Atatürk Cultural Centre
Lemons in case of further gas attacks by the police
Lemons in case of further gas attacks by the police
Inside the park, people resting, reading - and sleeping
Inside the park, people resting, reading – and sleeping
Protestors cleaning up
Protestors cleaning up
Food stand
Food stand
Central peace sign
Central peace sign
LGBT camp
LGBT camp
Food supplies
Food supplies
The main park area
The main park area
Entrance to Gezi Park
Entrance to Gezi Park
Abandoned construction site
Abandoned construction site
Signs around the park
Signs around the park
Sleeping in one of the abandoned vehicles in the park
Sleeping in one of the abandoned vehicles in the park
The Starbucks that refused people shelter when the protestors were attacked - now a makeshift medicine distribution centre.
The Starbucks that refused people shelter when the protestors were attacked – now a makeshift medicine distribution centre.
Barricades
Barricades
Square
Square
The press has arrived en masse - here Radio France Internationale
The press has arrived en masse – here Radio France Internationale

Inside Taksim Square

I’m sure most of you have seen the pictures on the news from Istanbul and other Turkish cities (if you want a good summary, take a look here). I’ve been in Istanbul since Friday for the European Academy of Marketing Conference, which is due to start next week. On Friday, two days after the protests started – and a day before the world’s news media started to report on the event. Friday night, we walked in the area of Taksim. You could hardly walk or breathe because of the CS gas the police used. You saw people with injuries on nearly every corner. On Saturday afternoon, the situation got worse – police tried, even more violently, to break up the protest. Then suddenly they withdrew. The atmosphere changed within minutes: the city came out and celebrated the (hopefully not only temporary) freedom. As the battles raged on in other parts of Turkey – and you can see those pictures in the news-  here are some impressions of what it is like in the “occupied square” on Saturday and Sunday. You can make up your own mind if these are “terrorists” as the Turkish PM called these people, singing, dancing and chanting. Or if violence simply breeds violence … and freedom simply breeds freedoms.
[Please remember: These are pictures from the main square of Istanbul. The police brutality against protesters continues in other parts of the city and other cities in Turkey! See http://occupygezipics.tumblr.com/ for pictures]

Click on the pictures for a larger version.
Entrance to Taksim Square on Saturday - after the police had gone.
Entrance to Taksim Square on Saturday – after the police had gone.
In Taksim Square
In Taksim Square
Republic Monument
Republic Monument
Even dogs have gas masks... ;-)
Even dogs have gas masks… ;-)
Abandoned construction vehicles
Abandoned construction vehicles
Inside the park
Inside the park
More from inside the park
More from inside the park
Singing and dancing
Singing and dancing
...and chatting between the trees
…and chatting between the trees
A make shift clinic
A make shift clinic
More people chatting
More people chatting
Some protesters on top of the Atatürk Cultural Centre - supposed to be demolished
Some protesters on top of the Atatürk Cultural Centre – supposed to be demolished
More singing...
More singing…
Republic Monument
Republic Monument
Night falls over the abandoned construction site
Night falls over the abandoned construction site
During the night - bonfires to keep warm.
During the night – bonfires to keep warm.
Republic Monument at night
Republic Monument at night

Hull: Why Hull?

hull-larkin statueI’ve meant to write a bit about my experience in Hull for a while now – and just never quite got around to it.  I think it is about time I stop making excuses – and say a bit about what I think about working in the town that so many people seem to have an opinion about – but few have actually been.

When I told my friends and colleagues in London, not surprisingly maybe, their reaction was usually one of bewilderment. How could I even consider working away from the big smoke? Well… two and a half years later, I’m still in Hull.  And although I (still) have my flat  in London, and love London for what it has to offer, I can honestly say: Hull has become a very dear second “home”.

In case you are not familiar with Hull, it is about 280km north of London, bang in the middle between London and Edinburgh. Located on the east side of England, it used to be a major fishing port and industrial town in the old days. That was, of course, before the major industrial decline in the North of England- and the end of the traditional fishing industry in the area. This obviously meant a lot of economic hardship for the area: Hull used to be a major port connecting Europe to the industrial heart land of the UK, but most of this is now history. The docks and harbour are just a shadow of their former selves today, and the industry has almost entirely gone. This meant, not surprisingly, a long period of decline. But, at the end of the last decade, heavy investment meant that Hull today is again a significant regional centre, with a lot to offer. One quite remarkable thing about Hull though seems to be that it has never quite managed to shake off the “city in decline” image.

Most people think of Liverpool and Manchester as major regeneration success stories, while Hull has kept its success pretty much quiet. Consequently, many people continue to think of Hull as pretty much the back of nowhere. This perception, while at first pretty annoying, is actually quite a positive thing: it means that Hull is actually a little bit like a “best kept secret”: Plenty of great things, but no where near as overrun or pricey as other towns. I’ll probably go into more details in some future posts, but here are some highlights:

  • As I love dining out: There are plenty of restaurants, I guess it is pretty much fair to say, half price (or less) of what you’d expect to pay in London – and getting in without a reservation is usually no problem at all.
  • If you don’t want to eat, but love coffee, wine or beer – no problem either. There is plenty to choose from!
  • I haven’t been out too much to explore the nightlife of the city – but there is plenty of choice from what I hear. Oh, and in case you are a student – the student union club has been voted best in the country a few times.
  • As I’m a great fan of all things arty: There is a great cultural scene in Hull: From theatres to live music, it’s all there. And, if you want to sit comfortably in the first row, you can do so at a fraction of the price of London (£15 at the amazing Hull Truck theatre for best seats in the house…)
  • An amazing “hidden secret”: Hull Trains. They whisk you in just two and a half hours to London – direct from Hull. And if you book in advance – the price is just £10. In case you wondered, that is less than a single fare from Brighton to London.
  • If you are a friend of all things nature: The East Riding of Yorkshire is just a few minutes away. From cute little villages, small country towns … to coastal walks – it’s all there.
  • Finally, the people. Yes, they have a strange accent – but they are amazingly friendly. From people at the university (voted the UK’s friendliest university no less!) to people in the street or on the train: They are really friendly “up here”, rather than stressed as so many people “down south” are.

Over the next few weeks I’ll probably expand on some of these topics and give a few more details as to what to expect if you make it to Hull. But let me just say: It’s worth sometimes to look past preconceptions – and give it a try. Hull really has a lot going for it – and for people working or studying here, it is a pretty amazing place – and a truly well kept secret.

Of course, if you have any “secrets” about Hull… let me know! It would be great to hear what you think of the city :-) !

 

 

7S: Sweet, sweet, Candy Crushed

Sweet!Have you crushed some candy today? Well.. if you have,, welcome to the glorious world of 66 million fellow crushers, making it the most popular game ever to be installed on our phones, iPads – or played on Facebook. Apparently some people even become addicted…

So how does a massively successful game like Candy Crush fit within the 7S framework? Here is a short breakdown:

Simplify Tunnelling/easy rules Step by step instructions on candies
Sign-post Linking to further information located elsewhere Walk through websites (externally provided)
Self -relevant Customising the user experience Platform used (?)
Self-supervise Track progress towards a specific goal Levels & comparisons with friends/ invites from friends
Support Offering of support and celebrating user achievements Sweet messages
Suggest Timely suggestions for further improvements “Looks like you are stuck” messages
Socialise Sharing of success through social networks Total integration with facebook

As you’d expect, it does pretty well… I’d say 6.1 out of 7. Here’s why:

Signposting: Candy Crush is an easy game (match three candies), but gets more complicated as the game progresses. The rules are clearly laid out as the player progresses through the levels, so each individual rule is easy to follow.

Sign-post: There is plenty of other information available on how to complete levels when you search the web. This isn’t signposted in the game itself tough, which is not 100% “7S comliant”, but easy to find (and advertised) – 0.1 for that ;-)

Self-relevant: Candy Crush  itself only lets you customise very basic options, it could probably do more here. However, the icon used to represent “you” (and your friends) is the player’s facebook profile picture – so the experience integrates the player virtually into the game.

Self-supervise: The game is totally self-supervised – and gives the players plenty of options to check how well s/he is doing. The players can see the level they have reached, the “stars” and compare how their friends did (and where they are).

Support: The game offers a constant stream of supportive messages: if several candies are crushed it says “sweet” both in the form of a badge and spoken. When a level is completed, this is celebrated by “Happy Days!” announcements.

Suggest: Candy Crush offers you support messages when the player “looks stuck” (after a few attempts), telling the player to use a booster (or even purchase one). Friends can send additional moves … And just while I’m writing this, I got an email reminding me to go and crush (guess I haven’t crushed enough today!)

Socialise: Candy Crush is, above all, a social media based game. Not surprisingly the socialising is probably perfect: From asking friends for support, to telling friends that their score has been crushed… to giving extra lives… The player may be playing alone – but every move is  socialised.

Overall, nearly a perfect set of scores for this game, especially if you compare the game to many other games for mobile devices that are not half as popular. The main difference to the competitors is probably the  unique way in which Candy Crush is socialising the rather boring game experience. But it also uses pretty much all of the other elements that make social media apps so persuasive – so maybe it’s not that surprising that in a highly mobile society like, for example Hong Kong, Candy Crush is spreading like wild fire with every 7th person playing it.

Are you playing social games? Which ones do you play? Why do you play them? Do you also play other games? Are you hooked? Tell me what you think!

Web 2.0: Are you feeling exploited?

exploitationHere’s an interesting question for social media junkies like myself:  is social media fun, or exploitation of free labour?

As part of the book I’m writing on social media marketing, I was going through critiques of social media. Of course, and as expected, there was a lot of criticism in relation to privacy concerns. However, there is also an intriguing stream of research that has been published around the  idea that social media represents essentially exploitation of free labour. The argument is, that social media relies on people contributing content, which they usually do for free. For example, I’m writing this blog for free.  I have a Facebook profile, where I post pictures, write updates  for free etc.  At the same time, Facebook (or other media platform) relies on this voluntarily and free contribution  to make money. The question therefore is, is maintaining besides basically exploitation? This is particularly interesting, as clearly, many people enjoy “being exploited” in this way.

From a traditional “economic” perspective, where consumer and producer are strictly separated, I can see the point of this critique. However, I am also gaining something in return, which seems to be unattributed for, at least in the articles that I have come across. For example, while it’s true that I contribute free labour to Facebook in the form of maintaining my profile, Facebook also returns valuable services to me. For example, staying in touch with my friends. Of course, staying in touch with my friends has no immediate monetary “value”, but is still something very valuable to me. I’m not trying to dismiss the critique in articles such as this or this, but I’m slightly surprised that the argument here seems to be largely around monetary value, rather than taking a more holistic view off what value might mean to the individual. For example, the monetary value of something that friend gave me on a special occasion, may be very little or nothing when I try to sell it. But this is something might be very valuable to me.

However, I’m quite intrigued by the argument being put forward. How do you feel? Do you think that social media is inherently exploitative?  Are we even potentially moving to a new form off capitalist exportation this article claims? Let me know what you think!

Writing panic…

img_1568Oh isn’t it great that it is Friday?! Well… sort of… I’m currently feeling much more like a being a student again, and panicking about meeting deadlines, as I promised a draft of the first section of my new book on Social Media to my editor. Unfortunately, I promised him that I’d deliver everything on Monday… and that means  that this weekend is probably going to be a weekend full of writing, rewriting and editing. Just as in the good old days, I seemed to have discovered a gazillion references last week that absolutely need to be in one of the chapters, or that really make the arguments so much better… Oh well. It truly feels like in the days of doing my PhD.

Of course, I’m actually pretty happy that I have discovered so quite a bit of additional material, at least it shows I’m not totally on a nerdy island where it is me and my self and everybody else has left because I went off on a tangent so obscure even my dearest friends had no idea what I was on about. But, (un)fortunately, it also means no Great Gatsby, Star Trek, friends… or whatever else is lurking around the corner. At least, the deadline is Monday morning (and I’m quite determined to meet it, rather than claim the dog ate my USB stick), so with a bit of luck next week should be a little more relaxed. It also means, that, hopefully, by next week, I have enough fun material to do something with on the blog here.

Again a massive thanks to everyone who took part in the survey :-) !! It was great to see so many responses – and interesting to see what you, as readers, wanted to see more of. So… stay tuned… some exciting new posts are coming your way.

But in the meantime: Have a good weekend. If you are a student revising: I feel your pain! If you are out there, having fun: please let me vicariously share your fun by posting lots of great pictures on facebook or twitter or whatever social media platform you use – and looking forward to catching up next week!

What do YOU want to see more of?

I have to admit that this year I have been (to put it mildly!) a bit lazy at blogging…. But that doesn’t mean that I’ve forgotten about the more than 3000 visitors Google Analytics says I had last month. So first of all: Thank You for being loyal and keeping on visiting!

I also thought that I have been pretty lousy as a marketer, in that I have never asked what YOU, the readers of this blog, actually want to see? Therefore, I thought the time was rip to ask you directly: What would You like to see more of?

Please click on the link below that will take you to the poll – you can vote for as many (or as little!) categories that would interest you most. It is only ONE question – I promise!

Click here for the Poll

Many thanks for taking the time to vote!