This is a list of current research projects I am working on. For previous publications, please see the publications section.

Barriers to Communications: Social Marketing Interventions for Patients With Chronic Conditions from Ethnic Minorities.
Black and minority ethnic groups (BME groups) often experience varying levels and quality of care in a wide range of clinical settings, resulting in often drastically reduced health outcomes. Social Marketing has been used in a variety of settings, including specifically within a BME context, where Social Marketing has proven to be useful tool to enhance patient “buy-in” and participation, however, few studies have addressed the UK specific BME context and population groups. The project aims to identify ‘actionable insights’ for BME groups in the UK that could be used as the basis for developing further interventions.

Using Social Marketing Techniques to Increase Equal Opportunities
With recent changes in legislation, there is a renewed emphasis on organisations to positively promote equal opportunities within their organisational culture. The project aims to identify if and what role social marketing can play in creating a corporate environment in which diversity is valued and to achieve maximum buy-in from employees.

Use of Web2.0 Media in Social Marketing
The project is looking at what role Web2.0 media can play in terms of enhancing the communication between organisation and clients in a social marketing context, for example to deliver supportive health messages, enhance patient education and foster compliance.

Using Telephone Interventions in Health Promotion
This project is looking what role telephone interventions (e.g. help lines) can play in effective promotion of health targets. While there is ample anecdotal evidence that some help lines are a valuable contribution, there is relatively little evidence and no established methodology to establish the effectiveness of telephone based interventions in the longer term. The project aims to identify how such an evaluation could take place and what role these interventions can play in an holistic approach to health promotion and social marketing interventions, especially in the context of preventative health care.

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