eWOM and tWOM: Are they the same?
Traditional Word of Mouth (tWOM) and electronic WOM (eWOM) are of increasing interest to academics and marketers (see here for data from the Web of Science). However, despite many years of interest – and...
the social side of marketing
Traditional Word of Mouth (tWOM) and electronic WOM (eWOM) are of increasing interest to academics and marketers (see here for data from the Web of Science). However, despite many years of interest – and...