Why do people follow brands on Twitter?
Give discounts! Post offers! This is often the advice given to social media managers in order to attract followers. However, such advice might just be as false, as telling business that cutting prices and...
Tagged: twitter
Cold Coffee? Sentiment Analysis Examined
Social Media is often used for market research: using tools such as automatic, software-based sentiment analysis make it apparently easy to gage how consumers feel about a product … or do they?
Oscar Tweetlight
Dear Social Media Marketers… After yesterday’s Oscar celebrations, it appears some of you have not quite learned the first lesson of social media: Social media, such as twitter, is for people to communicate with...
Why Social Media needs qualitative research – not numbers
Social media (and the wider Internet for that matter) is full of numbers that appear to be explaining things… from 57% of users of network Y doing X to 46% of users of website...
Future? Horror or Opportunity?
Judging by the comments this video got on YouTube it looks like this version of the future isn’t bright – but rather scary. Reason to be scared? Or is it just one great opportunity?...
