What’s the deal with Tribes and Marketing?
Calling marketers a little conservative is probably not what many want to hear (after all, we are as cool as MadMen were, aren’t we?)… but when it comes to the tools of the trade,...
Tagged: Tribes
Tribe vs Brand-Community – what is the difference?
… and why should marketers care about both! If you’re trawling the marketing literature, both from professionals as well as the research community, you are likely to come across both Tribe and Brand Community...