Tagged: Theory

Rich Kids of Instagram and Service Dominant Logic

Rich Kids of Instagram and Service Dominant Logic

In case you have missed the fun… there is an amazing blog out there called “Rich Kids of Instagram”, collecting, you guessed it, pictures of rich kids on Instagram, doing… well… actually consuming just...

The 7S Framework for Social Media 0

The 7S Framework for Social Media

These are the slides I presented at the European Social Marketing Conference in Lisbon. I’ll try and write more about the 7S framework over the next few days, but in the meantime: if you...