Why do people follow brands on Twitter?
Give discounts! Post offers! This is often the advice given to social media managers in order to attract followers. However, such advice might just be as false, as telling business that cutting prices and...
Tagged: Theory of Planned Behaviour
Knowledge is NOT the same as Behaviour Change
The BBC recently published the results of a survey into knowledge of how people can reduce their risk of developing cancer and to what extent this knowledge then translates into actual behaviour change. The...