Tagged: Theory in Practice

Advertising & Marketing Theory / Marketing Communications

17/02/2012

by Stephan Dahl · Published 17/02/2012 · Last modified 23/02/2012

MKT-Theory: Elaboration Likelihood Model and Belvita

Belvita breakfast cookies announced today that it is shifting from using celebrities in their ads to a more scientific approach.What can we say about such an approach? Why would Kraft (owner of Belvita) do...

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