Tagged: Social Media

4

I’m famous – on Instagram. Micro-celebrities, Self-Branding and Social Media

“I’m famous on Instagram….” With self-branding and “micro-celebrity” status becoming ever more important (especially for marketers to “hook into”), this article, written from a cultural studies perspective, has some interesting insights into the phenomenon. What...

CFP: Ethical Dimensions of Medical/Pharmaceutical Marketing 3

CFP: Ethical Dimensions of Medical/Pharmaceutical Marketing

Special Issue of Marketing Intelligence and Planning Contributing to the dialogue between researchers and practitioners, this special issue of the journal focuses on the ethical dimensions of medical / pharmaceutical marketing in the Web...

6

Gamify your resolutions!

With almost two weeks into the new year… how are you doing with your New Year’s resolutions? OK, it’s probably not a nice question to ask, … if you are (to be honest with...

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Happy Holidays…

There is no denying it any longer: Christmas is moving digital. From sending out wiggly elf cards  to catching up with your favourite Christmas specials on iPlayer: we are moving the celebrations online and...