Tagged: Social Media Marketing

Rich Kids of Instagram and Service Dominant Logic

Rich Kids of Instagram and Service Dominant Logic

In case you have missed the fun… there is an amazing blog out there called “Rich Kids of Instagram”, collecting, you guessed it, pictures of rich kids on Instagram, doing… well… actually consuming just...

Oscar Tweetlight 0

Oscar Tweetlight

Dear Social Media Marketers… After yesterday’s Oscar celebrations, it appears some of you have not quite learned the first lesson of social media: Social media, such as twitter,  is for  people to communicate with...

Cute, viral… but effective? 2

Cute, viral… but effective?

It amuses me just how many people confuse viewers or exposures to use the correct lingo (I guess) with effectiveness. Take this quite viral video by a well known German company: It has racked...

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Personalising Social Media Marketing

It is superbowl time soon in the US, as the annual buzz regarding the adverts seems to be picking up. A particularly interesting one seems to be the advert for Taco Bell, showing nursing...

The 7S Framework for Social Media 0

The 7S Framework for Social Media

These are the slides I presented at the European Social Marketing Conference in Lisbon. I’ll try and write more about the 7S framework over the next few days, but in the meantime: if you...