Tagged: Social Media Marketing

7

Marketing Ethics & Society – out now!

My latest book, Marketing Ethics & Society, edited together with Lynne Eagle and published by Sage has just been published. Aiming to provide insights into the important ethical challenges faced by marketers, the book...

CFP: Ethical Dimensions of Medical/Pharmaceutical Marketing 3

CFP: Ethical Dimensions of Medical/Pharmaceutical Marketing

Special Issue of Marketing Intelligence and Planning Contributing to the dialogue between researchers and practitioners, this special issue of the journal focuses on the ethical dimensions of medical / pharmaceutical marketing in the Web...

6

Gamify your resolutions!

With almost two weeks into the new year… how are you doing with your New Year’s resolutions? OK, it’s probably not a nice question to ask, … if you are (to be honest with...

2

What makes you share?

What creates sharability online? While for (traditional) WOM several research studies have shown that people speak mostly about impressive experiences, often those that are relevant to the other person they are directly speaking to,...