Tagged: Social Media Marketing

EAGLE_MARKETING ETHICS AND SOCIETY 7

Marketing Ethics & Society – out now!

My latest book, Marketing Ethics & Society, edited together with Lynne Eagle and published by Sage has just been published. Aiming to provide insights into the important ethical challenges faced by marketers, the book...

gamify 6

Gamify your resolutions!

With almost two weeks into the new year… how are you doing with your New Year’s resolutions? OK, it’s probably not a nice question to ask, … if you are (to be honest with...

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What makes you share?

What creates sharability online? While for (traditional) WOM several research studies have shown that people speak mostly about impressive experiences, often those that are relevant to the other person they are directly speaking to,...