Salami, Siu Mei and Social Marketing
BBC’s “From our own Correspondent” program featured impressions of a Chinese gourmet when sampling Italian cuisine in a recent episode (read about it here). The gist of the story was that, in the view...
Tagged: Social Marketing
Fear and Failiure: HIV and Swine Flu
I’m still trying to find good examples of effective fear appeals (mostly, I have to admit, in order to prove myself wrong that fear appeals are, for the most part, not a good idea)....
Persuading Young Consumers to make Healthy Choices
The Journal of Marketing Management has just published a special edition dedicated to Arts, Heritage, Nonprofit and Social Marketing. Amongst the papers in this issue is one from Ross Brennan, Lynne Eagle and myself....
Social Media & Social Marketing
Social media, and in particular user-generated media, offer a myriad of possibilities for enhancing the engagement of target audiences with social marketing campaigns. Social media, which enables easy and free content creation, is often...
Video: Social Marketing @ Middlesex University
A short overview of Social Marketing in general & Social Marketing courses and research at Middlesex University from MDX Play. For more information, check out Middlesex University MA in Health & Social Marketing Free...
Current Themes in Social Marketing
Social Marketing Quarterly, the main scholarly outlet in the social marketing field, has published “Current Themes in Social Marketing”, looking at the main themes emerging from text mining social marketing research over the past...
Counting the Cost: Social Marketing in Credit Crunch Times
Probably the most frequently asked question at our social marketing workshops, at network events and free lectures (some coming up soon!) is about what evidence there is that Social Marketing is cost effective. In...
Social Marketing: Where do they stand?
With the general election looming in the UK – and public spending under increasing pressure, here’s a brief look at what (if anything!) the three main parties have said about their view of the...
Social Marketing: Academic Publication Outlets & Journal Quality
Personally, as an academic, I find publishing research results is often a little bewildering: On the one side there are literally thousands of journals in business alone – but finding the right ones to...
Free Social Marketing Evenings
Middlesex University Business School in London is hosting a series of open evening lectures around Social Marketing. All the events are free, but you are requested to register your attendance in advance by emailing...