Tagged: Social Marketing

The 7S Framework for Social Media 0

The 7S Framework for Social Media

These are the slides I presented at the European Social Marketing Conference in Lisbon. I’ll try and write more about the 7S framework over the next few days, but in the meantime: if you...

Be a good sport 0

Be a good sport

You’re probably aware that I’m quite sceptical when it comes to negatively framed messages – especially related to behaviour that is regular (or reasonably regular for some people). As research suggests, negatively framed messages,...

Awareness Schmawareness 1

Awareness Schmawareness

Check out this great video featuring Nedra Weinreich explaining Social Marketing. Visit her for lots of great resources at Social-Marketing.com