Social Media and Social Marketing
Interview at Universidad de los Andes (Bogota, Colombia) about social media and social marketing (in Spanish). Click on the picture to view.
Tagged: Social Marketing
Mobile Applications for Healthier Lifestyles: Not Quite Playing the Game?
This is the presentation related to the paper I presented at the 2013 World Marketing Congress in Melbourne. The paper focuses on the use of mobile “app”-based interventions as tools to influence health-related behaviour....
Hidden Nasties? Be Food Smart!
Change4Life, the UK’s “obesity fighting”, “healthy living” programme has started a new campaign this week, aimed at discovering the “hidden nasties”, such as fat and sugar in food and drink. While I’m still a...
Social Marketing Book available now
My latest (co-authored) book Social Marketing is being released tomorrow. In 14 chapters the book provides a critical analysis of the origins of social marketing as a concept and of the claims made by...
The 7S Framework for Social Media
These are the slides I presented at the European Social Marketing Conference in Lisbon. I’ll try and write more about the 7S framework over the next few days, but in the meantime: if you...
Be a good sport
You’re probably aware that I’m quite sceptical when it comes to negatively framed messages – especially related to behaviour that is regular (or reasonably regular for some people). As research suggests, negatively framed messages,...
