Tagged: Social Marketing

Hidden Nasties? Be Food Smart! 0

Hidden Nasties? Be Food Smart!

Change4Life, the UK’s “obesity fighting”, “healthy living” programme has started a new campaign this week, aimed at discovering the “hidden nasties”, such as fat and sugar in food and drink. While I’m still a...

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Social Marketing Book available now

My latest (co-authored) book Social Marketing is being released tomorrow. In 14 chapters the book provides a critical analysis of the origins of social marketing as a concept and of the claims made by...

Be a good sport 0

Be a good sport

You’re probably aware that I’m quite sceptical when it comes to negatively framed messages – especially related to behaviour that is regular (or reasonably regular for some people). As research suggests, negatively framed messages,...