The 7S Framework for Social Media
These are the slides I presented at the European Social Marketing Conference in Lisbon. I’ll try and write more about the 7S framework over the next few days, but in the meantime: if you...
Tagged: Social Marketing
Be a good sport
You’re probably aware that I’m quite sceptical when it comes to negatively framed messages – especially related to behaviour that is regular (or reasonably regular for some people). As research suggests, negatively framed messages,...
Visual Branding is not effective (suggests the Tobacco Industry)
JTI, the company behind cigarette brands such as Camel, Benson & Hedges and Silk Cut has taken out full page adverts in the British press to inform readers that the potential move to enforce plain packaging for cigarettes is not backed by evidence – suggesting that plain...
Could we be a little more exciting, please?
OK, I have been whining about (some) social marketing programmes being lacklustre rather than exciting – especially comparing them to their “commercial” counterparts. So far I was under the impression that Change4Life, the UK...
European Social Marketing Conference
Just a few days ago I returned from Lisbon – and it seems like I’m heading there again soon: This time I’ll speak at the first European Social Marketing Conference, organised by Jeff French...
Regulatory Focus Theory: Gain and Avoidance
In some of the previous posts on persuasion I’ve made the underlying assumption that individuals are goal driven, i.e. they try to attain some form of endstate as a result of their actions. Higgins (1998) has...
65+ and Active: Headline findings
Society is getting older – and also less active. With 2012 being the European Year of Active Aging, the importance of remaining active in later life is becoming more at the forefront of policy...
Why are some Social Marketing ads so boring?
Of course, there are some really great health-promoting advertisements around. Some are well designed, snazzy, well target – but unfortunately, more often than not, adverts promoting healthy behaviours are beyond lacklustre. Go to your...
So, you want to do a PhD?
I’m always excited when I get approached as a potential PhD supervisor – but sometimes find that some potential students seem to be confused as to what they need to do (or in fact...
Awareness Schmawareness
Check out this great video featuring Nedra Weinreich explaining Social Marketing. Visit her for lots of great resources at Social-Marketing.com