Tagged: Social Marketing

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Marketing Ethics & Society – out now!

My latest book, Marketing Ethics & Society, edited together with Lynne Eagle and published by Sage has just been published. Aiming to provide insights into the important ethical challenges faced by marketers, the book...

Mobile Applications for Healthier Lifestyles: Not Quite Playing the Game? 1

Mobile Applications for Healthier Lifestyles: Not Quite Playing the Game?

This is the presentation related to the paper I presented at the 2013 World Marketing Congress in Melbourne. The paper focuses on the use of mobile  “app”-based interventions as tools to influence health-related behaviour....

Hidden Nasties? Be Food Smart! 0

Hidden Nasties? Be Food Smart!

Change4Life, the UK’s “obesity fighting”, “healthy living” programme has started a new campaign this week, aimed at discovering the “hidden nasties”, such as fat and sugar in food and drink. While I’m still a...

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Social Marketing Book available now

My latest (co-authored) book Social Marketing is being released tomorrow. In 14 chapters the book provides a critical analysis of the origins of social marketing as a concept and of the claims made by...