the social side of marketing
The Journal of Marketing Management has just published a special edition dedicated to Arts, Heritage, Nonprofit and Social Marketing. Amongst the papers in this issue is one from Ross Brennan, Lynne Eagle and myself....
Yesterday I received an email from America. It was asking me, given my negative stance on shock tactics in this post, what I was thinking about an anti-obesity campaign currently underway in New York....
Partnerships are a tricky thing in Social Marketing, especially when the partnerships are between a commercial organisation and a non-profit or governmental organisation. Some academics (see Previte & Fry, 2006 for examples) have argued...
Social Marketing is more and more moving out of the health area and being used for other social issues. One of them is crime prevention. Yet, while there are plenty of case studies around...
The Advertising Educational Foundation has put online a number of “show reals” for their various excellence awards. Among them are the Multicultural Excellence Awards – which honour outstanding (American) advertising targeted at the African-American,...
