Tagged: Product Placement

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Snapchat Lenses: Gatorade

Snapchat is a massively popular chat and social networking application. Unique to Snapchat is the overwhelmingly young userbase. One of the features of Snapchat are so called “lenses”. When using lenses, Snapchat-users can add real-time...

Music, Product Placement – or just a long ad? 1

Music, Product Placement – or just a long ad?

Product placement in music videos isn’t exactly a new phenomena – in fact it has been used extensively (and sometimes by quite questionable brands). But the video by Arianna is not scoring for subtlety...

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Happy Birthday Product Placement!

It’s now exactly one year old – the P for “Product Placement” shown before British(-produced) television programmes that contain the controversial marketing form. Even with the “P”, the most controversial aspect remains the (perceived)...

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P for sPot the Product?

Ofcom has just announced the logo that UK-produced programmes will have to show if they contain product placements. Appearing for three second at the start and end of the programme, the “Big P” is...