the social side of marketing
Snapchat is a massively popular chat and social networking application. Unique to Snapchat is the overwhelmingly young userbase. One of the features of Snapchat are so called “lenses”. When using lenses, Snapchat-users can add real-time...
What does the article examine? The article reports findings of a research project which examined the persuasion knowledge of young boys in relation to so called “brand-integrated magazines” and compared them to traditional product...
Product placement in music videos isn’t exactly a new phenomena – in fact it has been used extensively (and sometimes by quite questionable brands). But the video by Arianna is not scoring for subtlety...
Just in case you ever wondered about the limits of (local ?) product placement…. Here is a nice one: Check out the poster for the Indian movie English Vinglish – in the original (left)...
Continuing from the previous post about persuasion, a different way of looking at persuasion is from the perspective of the receiver – and what goes on on their “side” of the process. Late in the...
It’s now exactly one year old – the P for “Product Placement” shown before British(-produced) television programmes that contain the controversial marketing form. Even with the “P”, the most controversial aspect remains the (perceived)...
Ofcom has just announced the logo that UK-produced programmes will have to show if they contain product placements. Appearing for three second at the start and end of the programme, the “Big P” is...
Getting young people involved in politics isn’t always the easiest of all tasks. The parliament of the German city state of Hamburg has recently started using audio plays to engage young people aged 9...
