What does the article examine? The article reports findings of a research project which examined the persuasion knowledge of young boys in relation to so called “brand-integrated magazines” and compared them to traditional product...
NewsletterStay connected by subscribing to my newsletter (approx. twice a month)
Academic Life Advergames Advertising Ethics alcohol Book Branding Campus Novel Children CPD Cross-Cultural Ethics Facebook General Advertising General Marketing Health Promotion HIV International Marketing Internet Internet & Social Media junk food Marketing Marketing Communications Measuring Advertising Mendeley Message Framing Nutrition Obesity Persuasion Persuasion Knowledge policy Product Placement Public Service Advertising Random Stuff Research Related Social Marketing Social Marketing Intervention Social Media Social Media Marketing Social Media Marketing Teaching Teaching & University teenagers Theory twitter Writing