the social side of marketing
Maredo, Germany’s largest steak house chain, was forced to publicly “apologise” this week for an allegedly homophobic advert, dating back several years – and which Maredo never used – or in fact (directly) commissioned . The controversy was caused by an...
Social media, and in particular user-generated media, offer a myriad of possibilities for enhancing the engagement of target audiences with social marketing campaigns. Social media, which enables easy and free content creation, is often...
In 2006/7, around 8000 teenagers were admitted to hospitals in the UK because of alcohol abuse, according to figures from the Liberal Democrats. Yet, while there are increasing restrictions on the sale of alcohol,...
It isn’t often that Social Media campaigns are really imaginative, especially when it comes to spreading a serious message. For the most part, many campaigns still try to imitate the traditional media campaigns, similar...
Social Media re a great way to spread the word about local sport and physical activity programmes, and can be used as a tool to further participation in sports. These are the slides from...
Last week I was invited to give a short presentation at the 1st PR Conference organised by Hugin / Thomson Reuters in Leipzig Germany. My presentation looked at the rise in social networking, the...
I just got this rather nice email: Hi stephan, We’ve noticed that your slideshow on SlideShare has been getting a LOT of views in the last 24 hours. Great job … you must be...
It’s really good to see that Wikis are getting more positive press these days… and much more academic credit than they used to and a little less scepticism from the academic community . In...
