Articles that are taking stock can be an interesting read and very helpful for researchers. IMC, or Integrated Marketing Communication is a concept that appears to have been a little sidelined recently, though it is probably...
NewsletterStay connected by subscribing to my newsletter (approx. twice a month)
Academic Life Advergames Advertising Ethics alcohol Book Branding Campus Novel Children CPD Cross-Cultural Ethics Facebook General Advertising General Marketing Health Promotion HIV International Marketing Internet Internet & Social Media junk food Marketing Marketing Communications Measuring Advertising Mendeley Message Framing Nutrition Obesity Persuasion Persuasion Knowledge policy Product Placement Public Service Advertising Random Stuff Research Related Social Marketing Social Marketing Intervention Social Media Social Media Marketing Social Media Marketing Teaching Teaching & University teenagers Theory twitter Writing