This is the presentation related to the paper I presented at the 2013 World Marketing Congress in Melbourne. The paper focuses on the use of mobile “app”-based interventions as tools to influence health-related behaviour....
Have you crushed some candy today? Well.. if you have,, welcome to the glorious world of 66 million fellow crushers, making it the most popular game ever to be installed on our phones, iPads...
Below is a presentation I’ve recently given at a research seminar at Hull University Business School. It is, to some degree, a follow up from the original Advergame paper we did a few years...
