the social side of marketing
In some of the previous posts on persuasion I’ve made the underlying assumption that individuals are goal driven, i.e. they try to attain some form of endstate as a result of their actions. Higgins (1998) has...
Of course, there are some really great health-promoting advertisements around. Some are well designed, snazzy, well target – but unfortunately, more often than not, adverts promoting healthy behaviours are beyond lacklustre. Go to your...
The British Advertising Standards Authority has today ruled against two press adverts for the “Act on CO2” campaign ( the ruling can be found here) . The two posters, using childrens’ book type imagery...
“Framing” health related messages either by focusing on the loss of not engaging in a specific behaviour or by focusing on the gain by engaging into a desired behaviour can have a massive outcome...
Yesterday I received an email from America. It was asking me, given my negative stance on shock tactics in this post, what I was thinking about an anti-obesity campaign currently underway in New York....
