In a previous post, I discussed McGuire’s Persuasion Matrix as a way of looking at how persuasion works. The model consists of 12 steps that consumers complete to be persuaded and is more extensive than easier models often...
As it was Valentine’s Day this week I thought it might be interesting and just a little too late to be topical to discuss love in terms of marketing – aka love for brands. ...
Healthy was the “hot appeal” of the last decade: Pretty much everything was sold as being healthy. With more restrictions on what can be called “healthy” it seems advertisers are switching to “green” as...
As it’s almost Christmas (and it’s rather rare to have the chance to talk about a seasonal research method!), I thought I spend a few lines on researching effects of marketing to children. Children...
As a sort of follow on from the oxytocin and advertising post earlier today, here are two measures for measuring the feeling towards the an advert. The first one is a classic “Feeling towards...
Values, according to Kahle, are “stable, slow-evolving, desirable end-states that play an important role in shaping behaviours”. Not surprising then that effectively measuring these is important for marketers, in order to better understand what...
