Tagged: Measuring Advertising

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Love the Brand You’re In

As it was Valentine’s Day this week I thought it might be interesting and just a little too late to be topical to discuss love in terms of marketing – aka love for brands. ...

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Is Green the new Healthy?

Healthy was the “hot appeal” of the last decade: Pretty much everything was sold as being healthy. With more restrictions on what can be called “healthy” it seems advertisers are switching to “green” as...

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Measuring Marketing: Dear Santa

As it’s almost Christmas (and it’s rather rare to have the chance to talk about a seasonal research method!), I thought I spend a few lines on researching effects of marketing to children. Children...