Tagged: Research Related

0

Love the Brand You’re In

As it was Valentine’s Day this week I thought it might be interesting and just a little too late to be topical to discuss love in terms of marketing – aka love for brands. ...

0

Measuring Marketing: Dear Santa

As it’s almost Christmas (and it’s rather rare to have the chance to talk about a seasonal research method!), I thought I spend a few lines on researching effects of marketing to children. Children...

Social Marketing: Academic Publication Outlets & Journal Quality 2

Social Marketing: Academic Publication Outlets & Journal Quality

Personally, as an academic, I find publishing research results is often a little bewildering: On the one side there are literally thousands of journals in business alone – but finding the right ones to...