Tagged: Research Related

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ABDC and ABS Journal Rankings

There is obviously a lot of controversy around journal rankings – especially for more specialised subject areas (such as social marketing, see this post). Despite the issues, I think taken with a pinch of...

CFP: Ethical Dimensions of Medical/Pharmaceutical Marketing 3

CFP: Ethical Dimensions of Medical/Pharmaceutical Marketing

Special Issue of Marketing Intelligence and Planning Contributing to the dialogue between researchers and practitioners, this special issue of the journal focuses on the ethical dimensions of medical / pharmaceutical marketing in the Web...

Mobile Applications for Healthier Lifestyles: Not Quite Playing the Game? 1

Mobile Applications for Healthier Lifestyles: Not Quite Playing the Game?

This is the presentation related to the paper I presented at the 2013 World Marketing Congress in Melbourne. The paper focuses on the use of mobile  “app”-based interventions as tools to influence health-related behaviour....