ABDC and ABS Journal Rankings
There is obviously a lot of controversy around journal rankings – especially for more specialised subject areas (such as social marketing, see this post). Despite the issues, I think taken with a pinch of...
Tagged: Research Related
Out Now: Empowering or misleading? Online health information provision challenges
What does the article examine? Patient Empowerment has been hailed as an unproblematic aim in many public health settings around the world. While it is a desirable aim, not much attention has been paid to...
Special issue on Latin America
International Journal of Advertising Reminder: Call for papers: Special issue on Latin America Submission deadline: 15 November (abstracts) 1 March 2016 (full papers) Over the next few years, Latin America has been predicted to...
Beer, Wine or Spirit? Advertising impact on Alcohol Sales
What is new about the article? The article examines the evidence how advertising influences sales of different categories of alcoholic drinks – or rather, how little effect (if any) advertising actually has on people...
IMC and Social Marketing: Together for the common good?
How does the concept of Integrated Marketing Communication work in the context of social marketing, where there is often agreement on the behavioural goal (e.g. more exercise), but a wide variety of organisations are...
Good bye conspicuous consumption?
Conspicuous consumption, i.e. purchasing of expensive goods to wastefully display wealth, rather than fulfil any actual needs, has been somewhat of a truism in luxury marketing for a long term (in fact, the literature...
Coming Soon: Marketing Ethics & Society
Just a sneak preview of the book cover of the next book: Marketing Ethics & Society, edited jointly by Lynne Eagle and myself. The book will be out in October this year, published by...
CFP: Ethical Dimensions of Medical/Pharmaceutical Marketing
Special Issue of Marketing Intelligence and Planning Contributing to the dialogue between researchers and practitioners, this special issue of the journal focuses on the ethical dimensions of medical / pharmaceutical marketing in the Web...
Mobile Applications for Healthier Lifestyles: Not Quite Playing the Game?
This is the presentation related to the paper I presented at the 2013 World Marketing Congress in Melbourne. The paper focuses on the use of mobile “app”-based interventions as tools to influence health-related behaviour....
I’m neither left nor right – I just want to know.
As far as academic disciplines go, marketing seems to have a rather stark divide between academics who totally believe that everything serious must be quantifiable – and those that believe it’s best to stick...