the social side of marketing
A special issue of the International Journal of Advertising, guest edited by me, bringing together studies exclusively on marketing communications in and from a Latin American perspective is available online now via the IJA...
There is obviously a lot of controversy around journal rankings – especially for more specialised subject areas (such as social marketing, see this post). Despite the issues, I think taken with a pinch of...
What does the article examine? Patient Empowerment has been hailed as an unproblematic aim in many public health settings around the world. While it is a desirable aim, not much attention has been paid to...
International Journal of Advertising Reminder: Call for papers: Special issue on Latin America Submission deadline: 15 November (abstracts) 1 March 2016 (full papers) Over the next few years, Latin America has been predicted to...
What is new about the article? The article examines the evidence how advertising influences sales of different categories of alcoholic drinks – or rather, how little effect (if any) advertising actually has on people...
How does the concept of Integrated Marketing Communication work in the context of social marketing, where there is often agreement on the behavioural goal (e.g. more exercise), but a wide variety of organisations are...
Conspicuous consumption, i.e. purchasing of expensive goods to wastefully display wealth, rather than fulfil any actual needs, has been somewhat of a truism in luxury marketing for a long term (in fact, the literature...
Just a sneak preview of the book cover of the next book: Marketing Ethics & Society, edited jointly by Lynne Eagle and myself. The book will be out in October this year, published by...
Special Issue of Marketing Intelligence and Planning Contributing to the dialogue between researchers and practitioners, this special issue of the journal focuses on the ethical dimensions of medical / pharmaceutical marketing in the Web...
This is the presentation related to the paper I presented at the 2013 World Marketing Congress in Melbourne. The paper focuses on the use of mobile “app”-based interventions as tools to influence health-related behaviour....
