A special issue of the International Journal of Advertising, guest edited by me, bringing together studies exclusively on marketing communications in and from a Latin American perspective is available online now via the IJA...
There is obviously a lot of controversy around journal rankings – especially for more specialised subject areas (such as social marketing, see this post). Despite the issues, I think taken with a pinch of...
What does the article examine? Patient Empowerment has been hailed as an unproblematic aim in many public health settings around the world. While it is a desirable aim, not much attention has been paid to...
International Journal of Advertising Reminder: Call for papers: Special issue on Latin America Submission deadline: 15 November (abstracts) 1 March 2016 (full papers) Over the next few years, Latin America has been predicted to...
What is new about the article? The article examines the evidence how advertising influences sales of different categories of alcoholic drinks – or rather, how little effect (if any) advertising actually has on people...
How does the concept of Integrated Marketing Communication work in the context of social marketing, where there is often agreement on the behavioural goal (e.g. more exercise), but a wide variety of organisations are...
