Tagged: Marketing Communications

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MaM: Czech Dream – Ceský sen

Kicking off a new series of posts about Movies about Marketing, Consumption and related topics is this review of  the 2004 movie Czech Dream (Ceský sen) from the Czech Republic. Ceský sen is a documentary...

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What makes you share?

What creates sharability online? While for (traditional) WOM several research studies have shown that people speak mostly about impressive experiences, often those that are relevant to the other person they are directly speaking to,...