What’s the deal with Tribes and Marketing?
Calling marketers a little conservative is probably not what many want to hear (after all, we are as cool as MadMen were, aren’t we?)… but when it comes to the tools of the trade,...
Tagged: Marketing Communications
AR: Boy’s responses to the integration of advertising and entertainment content
What does the article examine? The article reports findings of a research project which examined the persuasion knowledge of young boys in relation to so called “brand-integrated magazines” and compared them to traditional product...
Special issue on Latin America
International Journal of Advertising Reminder: Call for papers: Special issue on Latin America Submission deadline: 15 November (abstracts) 1 March 2016 (full papers) Over the next few years, Latin America has been predicted to...
Beer, Wine or Spirit? Advertising impact on Alcohol Sales
What is new about the article? The article examines the evidence how advertising influences sales of different categories of alcoholic drinks – or rather, how little effect (if any) advertising actually has on people...
Article: A Model of Consumer Response to Over-the-Counter Drug Advertising
What does the article examine? The article examines how consumers react to advertising of over-the-counter (OTC) medicines, in this case specifically painkillers (analgesics). Which concepts are discussed in the article? The article draws on...
IMC and Social Marketing: Together for the common good?
How does the concept of Integrated Marketing Communication work in the context of social marketing, where there is often agreement on the behavioural goal (e.g. more exercise), but a wide variety of organisations are...
