Tagged: Marketing Communications

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Article: A Model of Consumer Response to Over-the-Counter Drug Advertising

What does the article examine? The article examines how consumers react to advertising of over-the-counter (OTC) medicines, in this case specifically painkillers (analgesics). Which concepts are discussed in the article? The article draws on...

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MaM: Czech Dream – Ceský sen

Kicking off a new series of posts about Movies about Marketing, Consumption and related topics is this review of  the 2004 movie Czech Dream (Ceský sen) from the Czech Republic. Ceský sen is a documentary...

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What makes you share?

What creates sharability online? While for (traditional) WOM several research studies have shown that people speak mostly about impressive experiences, often those that are relevant to the other person they are directly speaking to,...