How does the concept of Integrated Marketing Communication work in the context of social marketing, where there is often agreement on the behavioural goal (e.g. more exercise), but a wide variety of organisations are...
I’ll be delivering a special series of workshops and lectures on Tribal and Social Marketing as part of the Universidad de los Andes Summer School in Bogota this year. The course is based on...
Just a sneak preview of the book cover of the next book: Marketing Ethics & Society, edited jointly by Lynne Eagle and myself. The book will be out in October this year, published by...
Kicking off a new series of posts about Movies about Marketing, Consumption and related topics is this review of the 2004 movie Czech Dream (Ceský sen) from the Czech Republic. Ceský sen is a documentary...
My new book, Social Media Marketing – Theories and Applications, is now officially available from your favourite book seller – including on your e-reader of choice… As you might expect, the book isn’t another...
Just as I write this, the first copies of the brand new Marketing Communications book are being shipped! What made us write that book? We really had three main reasons: Firstly, many of the...
Have you wondered what some of the junk food companies get up to online? Why they are avoiding good old fashioned TV and invest millions in making fun games? And if all those games...
What creates sharability online? While for (traditional) WOM several research studies have shown that people speak mostly about impressive experiences, often those that are relevant to the other person they are directly speaking to,...
I have previously written on Persuasion Knowledge, the theory underpinning how people react to persuasive communication. The obvious “problem” with the theory is that most marketers assume that people will actually react negatively when...
… and why should marketers care about both! If you’re trawling the marketing literature, both from professionals as well as the research community, you are likely to come across both Tribe and Brand Community...
