A special issue of the International Journal of Advertising, guest edited by me, bringing together studies exclusively on marketing communications in and from a Latin American perspective is available online now via the IJA...
Gamification has become somewhat of a buzz word for many mobile marketers. Basically, gamification means enhancing non-game environments by using game-like elements. For example, rather than just letting a person collect loyalty points, offering...
Business to Business (B2B) Marketing is an often overlooked area in social media research (in fact many books don’t even mention it at all) – and also often treated as a second thought in...
Articles that are taking stock can be an interesting read and very helpful for researchers. IMC, or Integrated Marketing Communication is a concept that appears to have been a little sidelined recently, though it is probably...
Snapchat is a massively popular chat and social networking application. Unique to Snapchat is the overwhelmingly young userbase. One of the features of Snapchat are so called “lenses”. When using lenses, Snapchat-users can add real-time...
Instagram’s much new talked about feature, Instagram Stories, brings Snapchat-functionality to the platform. Here is why this is great news for non-profit marketeers – and how you can use the new feature…
