Tagged: Marketing


MaM: Czech Dream – Ceský sen

Kicking off a new series of posts about Movies about Marketing, Consumption and related topics is this review of  the 2004 movie Czech Dream (Ceský sen) from the Czech Republic. Ceský sen is a documentary...


How do you create impact?

In the UK the idea of “impact” of scholarly work has become increasingly important, i.e. not just the quality in terms of quality of the journals it appears in, but also how the work...