ABDC and ABS Journal Rankings
There is obviously a lot of controversy around journal rankings – especially for more specialised subject areas (such as social marketing, see this post). Despite the issues, I think taken with a pinch of...
Tagged: Marketing
Cold Coffee? Sentiment Analysis Examined
Social Media is often used for market research: using tools such as automatic, software-based sentiment analysis make it apparently easy to gage how consumers feel about a product … or do they?
Amazon Dash and the Internet of Things: Protecting the Consumer vs Convenience
It’s supposed to be one of the next big things: the Internet of Things (IoT), or basically the development of everyday objects with network connectivity, allowing them to send and receive data to monitor their...
The Abject Single …
What does the article examine? The article examines how singleness is experienced in the context of consumption and the “market place”. Which concepts are discussed in the article? The article draws on a wide...
What to do with the racist brand name?
Marketing is certainly no stranger to claims that it is inherently racist, and racism remains a controversial topic today (see, for example, this article by Mark Tadajewski discussing some of the issues). While racisim...
Coming Soon: Marketing Ethics & Society
Just a sneak preview of the book cover of the next book: Marketing Ethics & Society, edited jointly by Lynne Eagle and myself. The book will be out in October this year, published by...
