Tagged: Marketing

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ABDC and ABS Journal Rankings

There is obviously a lot of controversy around journal rankings – especially for more specialised subject areas (such as social marketing, see this post). Despite the issues, I think taken with a pinch of...

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The Abject Single …

What does the article examine? The article examines how singleness is experienced in the context of consumption and the “market place”. Which concepts are discussed in the article? The article draws on a wide...

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What to do with the racist brand name?

Marketing is certainly no stranger to claims that it is inherently racist, and racism remains a controversial topic today (see, for example, this article by Mark Tadajewski discussing some of the issues). While racisim...

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MaM: Czech Dream – Ceský sen

Kicking off a new series of posts about Movies about Marketing, Consumption and related topics is this review of  the 2004 movie Czech Dream (Ceský sen) from the Czech Republic. Ceský sen is a documentary...

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How do you create impact?

In the UK the idea of “impact” of scholarly work has become increasingly important, i.e. not just the quality in terms of quality of the journals it appears in, but also how the work...