ABDC and ABS Journal Rankings
There is obviously a lot of controversy around journal rankings – especially for more specialised subject areas (such as social marketing, see this post). Despite the issues, I think taken with a pinch of...
Tagged: Marketing
Cold Coffee? Sentiment Analysis Examined
Social Media is often used for market research: using tools such as automatic, software-based sentiment analysis make it apparently easy to gage how consumers feel about a product … or do they?
Amazon Dash and the Internet of Things: Protecting the Consumer vs Convenience
It’s supposed to be one of the next big things: the Internet of Things (IoT), or basically the development of everyday objects with network connectivity, allowing them to send and receive data to monitor their...
The Abject Single …
What does the article examine? The article examines how singleness is experienced in the context of consumption and the “market place”. Which concepts are discussed in the article? The article draws on a wide...
What to do with the racist brand name?
Marketing is certainly no stranger to claims that it is inherently racist, and racism remains a controversial topic today (see, for example, this article by Mark Tadajewski discussing some of the issues). While racisim...
Coming Soon: Marketing Ethics & Society
Just a sneak preview of the book cover of the next book: Marketing Ethics & Society, edited jointly by Lynne Eagle and myself. The book will be out in October this year, published by...
MaM: Czech Dream – Ceský sen
Kicking off a new series of posts about Movies about Marketing, Consumption and related topics is this review of the 2004 movie Czech Dream (Ceský sen) from the Czech Republic. Ceský sen is a documentary...
Is chocolate really that healthy it deserves a health claim?
Here’s a fun little discovery from Spain: Take a look at the back of the Turrón pack. In case you are not familiar with Turrón, it is basically a tablet of something sweet. Often...
How do you create impact?
In the UK the idea of “impact” of scholarly work has become increasingly important, i.e. not just the quality in terms of quality of the journals it appears in, but also how the work...
Regulatory Focus Theory: Gain and Avoidance
In some of the previous posts on persuasion I’ve made the underlying assumption that individuals are goal driven, i.e. they try to attain some form of endstate as a result of their actions. Higgins (1998) has...