What does the article examine? Patient Empowerment has been hailed as an unproblematic aim in many public health settings around the world. While it is a desirable aim, not much attention has been paid to...
Snapchat is a massively popular chat and social networking application. Unique to Snapchat is the overwhelmingly young userbase. One of the features of Snapchat are so called “lenses”. When using lenses, Snapchat-users can add real-time...
Have you wondered what some of the junk food companies get up to online? Why they are avoiding good old fashioned TV and invest millions in making fun games? And if all those games...
Being an academic obviously means writing … sometimes a lot of writing. Which, fortunately in some cases can be a lonely experience… sometimes, a bit too lonely for me. Luckily there is always the...
I’m really a great fan of assignment tidbids… so while marking some actually pretty good assignments on social media this weekend (yes,… that time of the year) I found the slightly amusing statement that...
… and why should marketers care about both! If you’re trawling the marketing literature, both from professionals as well as the research community, you are likely to come across both Tribe and Brand Community...
