Tagged: Internet & Social Media

Rich Kids of Instagram and Service Dominant Logic

Rich Kids of Instagram and Service Dominant Logic

In case you have missed the fun… there is an amazing blog out there called “Rich Kids of Instagram”, collecting, you guessed it, pictures of rich kids on Instagram, doing… well… actually consuming just...

Oscar Tweetlight 0

Oscar Tweetlight

Dear Social Media Marketers… After yesterday’s Oscar celebrations, it appears some of you have not quite learned the first lesson of social media: Social media, such as twitter,  is for  people to communicate with...

Cute, viral… but effective? 2

Cute, viral… but effective?

It amuses me just how many people confuse viewers or exposures to use the correct lingo (I guess) with effectiveness. Take this quite viral video by a well known German company: It has racked...

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AdChoices: Overtargeted and useless?

Have you noticed the little i in some internet adverts? Well, in case you weren’t aware, the i indicates a behaviourally targeted advert, i.e. an advert that is sent to you because of the...