Gamify your resolutions!
With almost two weeks into the new year… how are you doing with your New Year’s resolutions? OK, it’s probably not a nice question to ask, … if you are (to be honest with...
Tagged: Internet & Social Media
Social Media Marketing – available now!
My new book, Social Media Marketing – Theories and Applications, is now officially available from your favourite book seller – including on your e-reader of choice… As you might expect, the book isn’t another...
Marketing Communications – The Book!
Just as I write this, the first copies of the brand new Marketing Communications book are being shipped! What made us write that book? We really had three main reasons: Firstly, many of the...
Tricks of the Junk Food Business (Channel 4 Dispatches)
Have you wondered what some of the junk food companies get up to online? Why they are avoiding good old fashioned TV and invest millions in making fun games? And if all those games...
What makes you share?
What creates sharability online? While for (traditional) WOM several research studies have shown that people speak mostly about impressive experiences, often those that are relevant to the other person they are directly speaking to,...
Time for a Confession?
In true 1990s style, when it became fashionable to surf the ‘net… here is a wonderful little site to get your week started on a good note: If you have been a little bad...
Learning by Playing
I have previously written about Advergames – those little games you find on websites and mobile phones which are a branded form of marketing communication blurred with entertainment (especially the ethical aspects of it...
Why Facebook is NOT a real community platform
… and why Marketers should be aware of the difference There is much buzz around regarding the influence of online communities. And the truth is, if you are trying to build a loyal brand...