Instagram’s much new talked about feature, Instagram Stories, brings Snapchat-functionality to the platform. Here is why this is great news for non-profit marketeers – and how you can use the new feature…
Calling marketers a little conservative is probably not what many want to hear (after all, we are as cool as MadMen were, aren’t we?)… but when it comes to the tools of the trade,...
My latest book, Marketing Ethics & Society, edited together with Lynne Eagle and published by Sage has just been published. Aiming to provide insights into the important ethical challenges faced by marketers, the book...
I’ll be delivering a special series of workshops and lectures on Tribal and Social Marketing as part of the Universidad de los Andes Summer School in Bogota this year. The course is based on...
With almost two weeks into the new year… how are you doing with your New Year’s resolutions? OK, it’s probably not a nice question to ask, … if you are (to be honest with...
My new book, Social Media Marketing – Theories and Applications, is now officially available from your favourite book seller – including on your e-reader of choice… As you might expect, the book isn’t another...
