Tagged: Internet & Social Media

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I’m famous – on Instagram. Micro-celebrities, Self-Branding and Social Media

“I’m famous on Instagram….” With self-branding and “micro-celebrity” status becoming ever more important (especially for marketers to “hook into”), this article, written from a cultural studies perspective, has some interesting insights into the phenomenon. What...

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Snapchat Lenses: Gatorade

Snapchat is a massively popular chat and social networking application. Unique to Snapchat is the overwhelmingly young userbase. One of the features of Snapchat are so called “lenses”. When using lenses, Snapchat-users can add real-time...

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Marketing Ethics & Society – out now!

My latest book, Marketing Ethics & Society, edited together with Lynne Eagle and published by Sage has just been published. Aiming to provide insights into the important ethical challenges faced by marketers, the book...