Tagged: International Marketing


Gelatin… The tricky ingredient

How do you make your products available on the international market – without offending local consumers? This can be much trickier than you would think. Think about the simple example of many sweets (or...


Acculturation Theory & Marketing

While yesterdays post was very much related to postacculturation, i.e. taking a contemporary look at how within a globalised world consumers create identity, todays post goes “back to the roots” by looking at acculturation – or...