B2B Social Media Marketing – it’s not just the same
Business to Business (B2B) Marketing is an often overlooked area in social media research (in fact many books don’t even mention it at all) – and also often treated as a second thought in...
Tagged: IMC
Discovering themes in Integrated Marketing Communication research
Articles that are taking stock can be an interesting read and very helpful for researchers. IMC, or Integrated Marketing Communication is a concept that appears to have been a little sidelined recently, though it is probably...
IMC and Social Marketing: Together for the common good?
How does the concept of Integrated Marketing Communication work in the context of social marketing, where there is often agreement on the behavioural goal (e.g. more exercise), but a wide variety of organisations are...