Tagged: Health Promotion

EAGLE_MARKETING ETHICS AND SOCIETY 7

Marketing Ethics & Society – out now!

My latest book, Marketing Ethics & Society, edited together with Lynne Eagle and published by Sage has just been published. Aiming to provide insights into the important ethical challenges faced by marketers, the book...

Be a good sport 0

Be a good sport

You’re probably aware that I’m quite sceptical when it comes to negatively framed messages – especially related to behaviour that is regular (or reasonably regular for some people). As research suggests, negatively framed messages,...