Tagged: Health Promotion

7

Marketing Ethics & Society – out now!

My latest book, Marketing Ethics & Society, edited together with Lynne Eagle and published by Sage has just been published. Aiming to provide insights into the important ethical challenges faced by marketers, the book...

Mobile Applications for Healthier Lifestyles: Not Quite Playing the Game? 1

Mobile Applications for Healthier Lifestyles: Not Quite Playing the Game?

This is the presentation related to the paper I presented at the 2013 World Marketing Congress in Melbourne. The paper focuses on the use of mobile  “app”-based interventions as tools to influence health-related behaviour....

Be a good sport 0

Be a good sport

You’re probably aware that I’m quite sceptical when it comes to negatively framed messages – especially related to behaviour that is regular (or reasonably regular for some people). As research suggests, negatively framed messages,...