Tagged: General Marketing

starbucks 3

Faking the Old Amazingly Modernly

There are probably only a few places on earth that are longing modernity and progress as Hong Kong. Yet, if you would think that this leads to all modern branding – you are mistaken. An interesting...

emancipatory marketing 1

Is Marketing (Academia) Lost?

Recently I’ve  been trying to reflect more on the disconnect between research & teaching and real-life marketing. I have stumbled between giving out positivism based advice in the form of “how to measure” something,...