Tagged: General Marketing

I’m neither left nor right – I just want to know. 0

I’m neither left nor right – I just want to know.

As far as academic disciplines go, marketing seems to have a rather stark divide between academics who totally believe that everything serious must be quantifiable – and those that believe it’s best to stick...

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Faking the Old Amazingly Modernly

There are probably only a few places on earth that are longing modernity and progress as Hong Kong. Yet, if you would think that this leads to all modern branding – you are mistaken. An interesting...

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Is Marketing (Academia) Lost?

Recently I’ve  been trying to reflect more on the disconnect between research & teaching and real-life marketing. I have stumbled between giving out positivism based advice in the form of “how to measure” something,...