Tagged: General Advertising

Cute, viral… but effective? 2

Cute, viral… but effective?

It amuses me just how many people confuse viewers or exposures to use the correct lingo (I guess) with effectiveness. Take this quite viral video by a well known German company: It has racked...


AdChoices: Overtargeted and useless?

Have you noticed the little i in some internet adverts? Well, in case you weren’t aware, the i indicates a behaviourally targeted advert, i.e. an advert that is sent to you because of the...