Tagged: General Advertising

Be a good sport 0

Be a good sport

You’re probably aware that I’m quite sceptical when it comes to negatively framed messages – especially related to behaviour that is regular (or reasonably regular for some people). As research suggests, negatively framed messages,...

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Good News, Bad News

The government has been in for quite a ride in the last two days: On Monday, several high profile groups rejected the government’s “responsibility deal” on alcohol, leaving only three health groups siding with...