Measuring Advertising: The Feeling Dimension
As a sort of follow on from the oxytocin and advertising post earlier today, here are two measures for measuring the feeling towards the an advert. The first one is a classic “Feeling towards...
As a sort of follow on from the oxytocin and advertising post earlier today, here are two measures for measuring the feeling towards the an advert. The first one is a classic “Feeling towards...
Values, according to Kahle, are “stable, slow-evolving, desirable end-states that play an important role in shaping behaviours”. Not surprising then that effectively measuring these is important for marketers, in order to better understand what...
I’m still trying to find good examples of effective fear appeals (mostly, I have to admit, in order to prove myself wrong that fear appeals are, for the most part, not a good idea)....