Measuring Advertising: The Feeling Dimension
As a sort of follow on from the oxytocin and advertising post earlier today, here are two measures for measuring the feeling towards the an advert. The first one is a classic “Feeling towards...
Tagged: Fear Appeals
Measuring Advertising: Values and Appeals
Values, according to Kahle, are “stable, slow-evolving, desirable end-states that play an important role in shaping behaviours”. Not surprising then that effectively measuring these is important for marketers, in order to better understand what...
Fear and Failiure: HIV and Swine Flu
I’m still trying to find good examples of effective fear appeals (mostly, I have to admit, in order to prove myself wrong that fear appeals are, for the most part, not a good idea)....