Why Facebook is NOT a real community platform
… and why Marketers should be aware of the difference There is much buzz around regarding the influence of online communities. And the truth is, if you are trying to build a loyal brand...
Researching Social Media, Marketing, Ethics ... and Society
… and why Marketers should be aware of the difference There is much buzz around regarding the influence of online communities. And the truth is, if you are trying to build a loyal brand...
Social media (and the wider Internet for that matter) is full of numbers that appear to be explaining things… from 57% of users of network Y doing X to 46% of users of website...
If you have ever walked down a road in Hong Kong, you will have noticed the amazing amount of advertising wowing for your attention. It’s everywhere: Shop windows are screaming at you, posters, signs,...
So… the alcohol industry has slammed a report by Gerard Hastings and Nick Sheron in BMJ that brandished the self regulation code as “clumsily imposed”, and asks for much tighter regulation – similar to...
Judging by the comments this video got on YouTube it looks like this version of the future isn’t bright – but rather scary. Reason to be scared? Or is it just one great opportunity?...
A few months back, Gap made a U-turn on it’s new branding – and returned to the old. The re-rebranding was the result of consumers using social media (like twitter or the “Crap Logo...
It isn’t often that Social Media campaigns are really imaginative, especially when it comes to spreading a serious message. For the most part, many campaigns still try to imitate the traditional media campaigns, similar...