Why Facebook is NOT a real community platform
… and why Marketers should be aware of the difference There is much buzz around regarding the influence of online communities. And the truth is, if you are trying to build a loyal brand...
Tagged: Facebook
Why Social Media needs qualitative research – not numbers
Social media (and the wider Internet for that matter) is full of numbers that appear to be explaining things… from 57% of users of network Y doing X to 46% of users of website...
More! More!! More!!! How marketing is killing marketing
If you have ever walked down a road in Hong Kong, you will have noticed the amazing amount of advertising wowing for your attention. It’s everywhere: Shop windows are screaming at you, posters, signs,...
Oh No! We don’t do THAT [on tv – but everywhere else]!
So… the alcohol industry has slammed a report by Gerard Hastings and Nick Sheron in BMJ that brandished the self regulation code as “clumsily imposed”, and asks for much tighter regulation – similar to...
Future? Horror or Opportunity?
Judging by the comments this video got on YouTube it looks like this version of the future isn’t bright – but rather scary. Reason to be scared? Or is it just one great opportunity?...
Facebook, Gap and Marketing Communications
A few months back, Gap made a U-turn on it’s new branding – and returned to the old. The re-rebranding was the result of consumers using social media (like twitter or the “Crap Logo...
Deleted As A Friend
It isn’t often that Social Media campaigns are really imaginative, especially when it comes to spreading a serious message. For the most part, many campaigns still try to imitate the traditional media campaigns, similar...