What current assumptions does the article challenge? The article provides details of a study that challenges some of the well established and frequently quoted theories about how advergames influence children. Specifically, in the study,...
Have you ever asked yourself why adverts that are saying, seemingly, pretty little ….actually seem to work? Well, the theoretical underpinning of this phenomenon that has been observed in many different scenarios is actually...
As a sort of follow on from the oxytocin and advertising post earlier today, here are two measures for measuring the feeling towards the an advert. The first one is a classic “Feeling towards...
