Tagged: Cross-Cultural

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Marketing Ethics & Society – out now!

My latest book, Marketing Ethics & Society, edited together with Lynne Eagle and published by Sage has just been published. Aiming to provide insights into the important ethical challenges faced by marketers, the book...

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What to do with the racist brand name?

Marketing is certainly no stranger to claims that it is inherently racist, and racism remains a controversial topic today (see, for example, this article by Mark Tadajewski discussing some of the issues). While racisim...

Testing Message Framing & Culture 4

Testing Message Framing & Culture

“Framing” health related messages either by focusing on the loss of not engaging in a specific behaviour or by focusing on the gain by engaging into a desired behaviour can have a massive outcome...

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AEF Showcases

The Advertising Educational Foundation has put online a number of “show reals” for their various excellence awards. Among them are the Multicultural Excellence Awards – which honour outstanding (American) advertising targeted at the African-American,...