the social side of marketing
Snapchat is a massively popular chat and social networking application. Unique to Snapchat is the overwhelmingly young userbase. One of the features of Snapchat are so called “lenses”. When using lenses, Snapchat-users can add real-time...
What does the article examine? The article reports findings of a research project which examined the persuasion knowledge of young boys in relation to so called “brand-integrated magazines” and compared them to traditional product...
What does the article add to knowledge? The article shows that marketers rely more on peripheral clues when advertising low-nutrition food to children (and potentially their guardians). Which concepts are discussed in the article?...
What current assumptions does the article challenge? The article provides details of a study that challenges some of the well established and frequently quoted theories about how advergames influence children. Specifically, in the study,...
In the last post on classical conditioning I talked about why advertising works even when people are not paying close attention. In terms of the Elaboration Likelihood Model classical conditioning is most actively at...
Below is a presentation I’ve recently given at a research seminar at Hull University Business School. It is, to some degree, a follow up from the original Advergame paper we did a few years...
As it’s almost Christmas (and it’s rather rare to have the chance to talk about a seasonal research method!), I thought I spend a few lines on researching effects of marketing to children. Children...
The Journal of Marketing Management has just published a special edition dedicated to Arts, Heritage, Nonprofit and Social Marketing. Amongst the papers in this issue is one from Ross Brennan, Lynne Eagle and myself....
“Analyzing advergames: active diversions or actually deception” – a review of advergames, especially those used by children, and the rhetoric versus reality of their claimed effects and effectiveness has won the Highly Commended Award...
The study into advergames, by Lynne Eagle, Carlos Báez and myself that had already been partially presented by the International Obesity Taskforce in Sydney, has now also been published in a peer reviewed journal....
