Snapchat is a massively popular chat and social networking application. Unique to Snapchat is the overwhelmingly young userbase. One of the features of Snapchat are so called “lenses”. When using lenses, Snapchat-users can add real-time...
What does the article examine? The article reports findings of a research project which examined the persuasion knowledge of young boys in relation to so called “brand-integrated magazines” and compared them to traditional product...
What does the article add to knowledge? The article shows that marketers rely more on peripheral clues when advertising low-nutrition food to children (and potentially their guardians). Which concepts are discussed in the article?...
What current assumptions does the article challenge? The article provides details of a study that challenges some of the well established and frequently quoted theories about how advergames influence children. Specifically, in the study,...
In the last post on classical conditioning I talked about why advertising works even when people are not paying close attention. In terms of the Elaboration Likelihood Model classical conditioning is most actively at...
Below is a presentation I’ve recently given at a research seminar at Hull University Business School. It is, to some degree, a follow up from the original Advergame paper we did a few years...
