Change4Life, the UK’s “obesity fighting”, “healthy living” programme has started a new campaign this week, aimed at discovering the “hidden nasties”, such as fat and sugar in food and drink. While I’m still a...
OK, I have been whining about (some) social marketing programmes being lacklustre rather than exciting – especially comparing them to their “commercial” counterparts. So far I was under the impression that Change4Life, the UK...
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