If you have ever walked down a road in Hong Kong, you will have noticed the amazing amount of advertising wowing for your attention. It’s everywhere: Shop windows are screaming at you, posters, signs,...
I’m not a great follower of any religion, but, I think religion (or better organised religion in the form of a church) can teach us a thing or two about branding. Think about the...
As London is preparing for the Olympics, the amount of high sugar foods (and drinks) that claim links with the games seems to grow exponentially. From Mark Ronsons “The Beat” Olympic song (thanks to a fizzy drink,...
As it was Valentine’s Day this week I thought it might be interesting and just a little too late to be topical to discuss love in terms of marketing – aka love for brands. ...
