Personalising Social Media Marketing
It is superbowl time soon in the US, as the annual buzz regarding the adverts seems to be picking up. A particularly interesting one seems to be the advert for Taco Bell, showing nursing...
Tagged: Branding
Anthropomorphic branding: When my beer talks to me!
When was the last time your beer gave you some good advise? Or maybe you had a chat with your tea bag? Well, if you think that evidently Monday mornings isn’t the right time...
Alcohol Regs Updated: or why current regulations are not working
The Portman Group, the self-regulation body of the alcohol industry in the UK, has updated it’s code of practice for alcohol marketing. The updated code contains a number of changes making the code more “comprehensive”. It...
Faking the Old Amazingly Modernly
There are probably only a few places on earth that are longing modernity and progress as Hong Kong. Yet, if you would think that this leads to all modern branding – you are mistaken. An interesting...
More! More!! More!!! How marketing is killing marketing
If you have ever walked down a road in Hong Kong, you will have noticed the amazing amount of advertising wowing for your attention. It’s everywhere: Shop windows are screaming at you, posters, signs,...
Expected Brand Behaviour: An undervalued aspect?
I’m not a great follower of any religion, but, I think religion (or better organised religion in the form of a church) can teach us a thing or two about branding. Think about the...
