Tagged: Branding

sem-nome-001 4

I’m famous – on Instagram. Micro-celebrities, Self-Branding and Social Media

“I’m famous on Instagram….” With self-branding and “micro-celebrity” status becoming ever more important (especially for marketers to “hook into”), this article, written from a cultural studies perspective, has some interesting insights into the phenomenon. What...

IMG_3259 2

What to do with the racist brand name?

Marketing is certainly no stranger to claims that it is inherently racist, and racism remains a controversial topic today (see, for example, this article by Mark Tadajewski discussing some of the issues). While racisim...

MAM: Our Daily Bread 4

MAM: Our Daily Bread

Our Daily Bread (Unser tägliches Brot) is not a movie that focuses directly on marketing like the other movies I have presented as part of MAM. However, it can contribute to a powerful discussion...

grandpa 0

Personalising Social Media Marketing

It is superbowl time soon in the US, as the annual buzz regarding the adverts seems to be picking up. A particularly interesting one seems to be the advert for Taco Bell, showing nursing...

starbucks 3

Faking the Old Amazingly Modernly

There are probably only a few places on earth that are longing modernity and progress as Hong Kong. Yet, if you would think that this leads to all modern branding – you are mistaken. An interesting...