Tagged: Book

EAGLE_MARKETING ETHICS AND SOCIETY 7

Marketing Ethics & Society – out now!

My latest book, Marketing Ethics & Society, edited together with Lynne Eagle and published by Sage has just been published. Aiming to provide insights into the important ethical challenges faced by marketers, the book...

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Book: Lorenzostein

Who is Lorenzostein? Well, if you didn’t have the dubious, but certainly entertaining, pleasure of meeting Lorenzostein as yet, here is a chance to read all about this strange alien creature from outer space, oversexed,...

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Social Marketing Book available now

My latest (co-authored) book Social Marketing is being released tomorrow. In 14 chapters the book provides a critical analysis of the origins of social marketing as a concept and of the claims made by...

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Book: Crump

Crump by P.J. Vanston is, according to the cover, a “darkly comic and scathing satire about life at a modern British university”. The book tells the story of Kevin Crump, newly appointed lecturer at the...

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Book: Degrees ‘R Us

The book “Degrees ‘R Us” is the sequel to A Campus Conspiracy by “anonymous”, again set in the fictional university of St. Sebastian, which this time has acquired a new Vice-Chancellor, who cares less about high-brow thinking...