It’s that time of the year, where many of us have made great New Year’s resolutions, determined to start the year on a good note. In fact, the tradition of creating New Year’s resolutions...
What does the article examine? The article asks the question if social marketing can benefit from the theories and approaches based in Service-Dominant Logic (SDL). Which concepts are discussed in the article? The researchers...
The BBC recently published the results of a survey into knowledge of how people can reduce their risk of developing cancer and to what extent this knowledge then translates into actual behaviour change. The...
