Tagged: Behaviour Change

Advertising & Marketing Theory / Article Reviews / Chapter 2: Users and Co-creation of Value / Social Marketing

21/11/2016

SDL and Social Marketing: Can they play together?

What does the article examine? The article asks the question if social marketing can benefit from the theories and approaches based in Service-Dominant Logic (SDL). Which concepts are discussed in the article? The researchers...

Social Marketing

7/04/2009

Knowledge is NOT the same as Behaviour Change

The BBC recently published the results of a survey into knowledge of how people can reduce their risk of developing cancer and to what extent this knowledge then translates into actual behaviour change. The...

Tagged: Behaviour Change

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