the social side of marketing
What is new about the article? The article examines the evidence how advertising influences sales of different categories of alcoholic drinks – or rather, how little effect (if any) advertising actually has on people...
The Portman Group, the self-regulation body of the alcohol industry in the UK, has updated it’s code of practice for alcohol marketing. The updated code contains a number of changes making the code more “comprehensive”. It...
I’ve recently been looking a lot at various advergames across different platforms (such as mobile phones, online etc). An interesting point I noticed was the “age rating” given by Apple’s iTunes store – which...
So… the alcohol industry has slammed a report by Gerard Hastings and Nick Sheron in BMJ that brandished the self regulation code as “clumsily imposed”, and asks for much tighter regulation – similar to...
The Chancellor presented his budget for the next year today. Of course, not all of the exact figures are in the final document (which can be found here), but here are some first observations:...
The government has been in for quite a ride in the last two days: On Monday, several high profile groups rejected the government’s “responsibility deal” on alcohol, leaving only three health groups siding with...
In 2006/7, around 8000 teenagers were admitted to hospitals in the UK because of alcohol abuse, according to figures from the Liberal Democrats. Yet, while there are increasing restrictions on the sale of alcohol,...
A new meta-analysis of studies seems to cause some major concern regarding the impact advertising has on teenagers’ drinking habits. Published in the BioMedCentral Public Health journal, the study which analysed seven previous studies...
