Tag Archives: Marketing Communications

1. In and Out: Groups & Stereotypes March 29, 2012

   Posted in Advertising & Marketing Theory.

   No comments
2. Stereotypes - Social Categorisation March 27, 2012

   Posted in International Marketing Theory.

   5 comments
3. “Gay Meat”: Who owns the brand? March 23, 2012

   Posted in Marketing Communications, Social Media Marketing.

   No comments
4. I see myself - Identification Theory March 22, 2012

   Posted in Advertising & Marketing Theory, International Marketing Theory.

   No comments
5. Emotional and Rational Advertising March 14, 2012

   Posted in Advertising & Marketing Theory.

   No comments
6. Regulatory Focus Theory: Gain and Avoidance March 12, 2012

   Posted in Advertising & Marketing Theory.

   No comments
7. I’m (very/not) committed - Involvement March 6, 2012

   Posted in Advertising & Marketing Theory.

   5 comments
8. I know you - you know me: Persuasion Knowledge March 5, 2012

   Posted in Advertising & Marketing Theory.

   No comments
9. Is it me - or is it it? Attribution Theory March 1, 2012

   Posted in Advertising & Marketing Theory.

   1 comment
10. MKT-Theory: Elaboration Likelihood Model and Belvita February 17, 2012

    Posted in Advertising & Marketing Theory, Marketing Communications.

    No comments
11. Oh No! We don’t do THAT [on tv - but everywhere else]! March 25, 2011

    Posted in Marketing Communications, Social Media Marketing.

    No comments
12. Measuring Advertising: I like you! November 6, 2010

    Posted in Advertising & Marketing Theory, Marketing Communications.

    No comments
13. Measuring Advertising: Forced Choice Comparisons October 17, 2010

    Posted in Advertising & Marketing Theory, Marketing Communications.

    No comments
14. ASA & Climate Change March 17, 2010

    Posted in Marketing Communications, Social Marketing.

    No comments
15. A Decade Ago - What has changed? March 2, 2010

    Posted in Marketing Communications.

    No comments
16. Top 4 in SSRN’s Managerial Marketing October 6, 2009

    Posted in Research News.

    No comments
17. Scaring you out of Smoking… September 22, 2009

    Posted in Social Marketing.

    No comments
18. AEF Showcases June 17, 2009

    Posted in Marketing Communications.

    No comments
19. Teenagers & Alcohol & Marketing February 6, 2009

    Posted in Research News, Social Marketing.

    1 comment
20. A little fun… with condoms. January 15, 2009

    Posted in Marketing Communications.

    No comments