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Tag Archives: Marketing Communications

  1. Advertising: To Ban – or Not to Ban? February 18, 2013

    Posted in Marketing Communications.

    No comments
  2. Personalising Social Media Marketing January 30, 2013

    Posted in Various.

    No comments
  3. AdChoices: Overtargeted and useless? November 21, 2012

    Posted in Various.

    2 comments
  4. Why Advertising Works: Social Learning November 16, 2012

    Posted in Advertising & Marketing Theory.

    No comments
  5. Visual Branding is not effective (suggests the Tobacco Industry) July 19, 2012

    Posted in Marketing Communications, Social Marketing.

    1 comment
  6. Don’t promise what you can’t keep: Expectation Theory July 6, 2012

    Posted in Advertising & Marketing Theory.

    No comments
  7. More! More!! More!!! How marketing is killing marketing July 5, 2012

    Posted in Marketing Communications.

    2 comments
  8. What makes me different: Distinctiveness Theory June 7, 2012

    Posted in Advertising & Marketing Theory.

    No comments
  9. In and Out: Groups & Stereotypes March 29, 2012

    Posted in Advertising & Marketing Theory.

    No comments
  10. Stereotypes – Social Categorisation March 27, 2012

    Posted in International Marketing Theory.

    5 comments
  11. “Gay Meat”: Who owns the brand? March 23, 2012

    Posted in Marketing Communications, Social Media Marketing.

    No comments
  12. I see myself – Identification Theory March 22, 2012

    Posted in Advertising & Marketing Theory, International Marketing Theory.

    2 comments
  13. Emotional and Rational Advertising March 14, 2012

    Posted in Advertising & Marketing Theory.

    No comments
  14. Regulatory Focus Theory: Gain and Avoidance March 12, 2012

    Posted in Advertising & Marketing Theory.

    No comments
  15. I’m (very/not) committed – Involvement March 6, 2012

    Posted in Advertising & Marketing Theory.

    5 comments
  16. I know you – you know me: Persuasion Knowledge March 5, 2012

    Posted in Advertising & Marketing Theory.

    No comments
  17. Is it me – or is it it? Attribution Theory March 1, 2012

    Posted in Advertising & Marketing Theory.

    1 comment
  18. MKT-Theory: Elaboration Likelihood Model and Belvita February 17, 2012

    Posted in Advertising & Marketing Theory, Marketing Communications.

    No comments
  19. Oh No! We don’t do THAT [on tv - but everywhere else]! March 25, 2011

    Posted in Marketing Communications, Social Media Marketing.

    No comments
  20. Measuring Advertising: I like you! November 6, 2010

    Posted in Advertising & Marketing Theory, Marketing Communications.

    No comments
  21. Measuring Advertising: Forced Choice Comparisons October 17, 2010

    Posted in Advertising & Marketing Theory, Marketing Communications.

    No comments
  22. ASA & Climate Change March 17, 2010

    Posted in Marketing Communications, Social Marketing.

    No comments
  23. A Decade Ago – What has changed? March 2, 2010

    Posted in Marketing Communications.

    No comments
  24. Top 4 in SSRN’s Managerial Marketing October 6, 2009

    Posted in Research News.

    No comments
  25. Scaring you out of Smoking… September 22, 2009

    Posted in Social Marketing.

    No comments